Atelier Living
Rooms that feel like home.
The challenge
Atelier sold beautiful handmade furniture through Instagram. Every sale started with a long DM chat about size, wood, price and delivery, and many customers gave up halfway.
The team wanted a real online shop, but they were worried it would feel cold and lose the personal touch that made people buy from them.
A furniture maker selling through Instagram DMs wants a proper online shop.
A calm, photo-led shop where every product page answers the questions customers used to ask in DMs.
- WooCommerce store
- Product page design
- Shopping ads
- Email templates
The DMs were already the website. They showed exactly which questions every product page had to answer.
The strategy
Customers kept asking the same questions in DMs: sizes, wood, delivery time. We designed product pages that answer those questions on the page, with large photos and a calm layout that lets the furniture speak.
The shop runs on WooCommerce so the team can add products themselves. Shopping ads and a short set of email templates bring people back to finish their order.
What success looks like.
The targets this plan is built around, and how we would track each one.
Orders without DMs
Customers can choose, pay and book delivery on their own.
Fewer repeat questions
Size, wood and delivery time clear on every page.
Returning visitors
Shopping ads and emails remind people about pieces they looked at.
Let’s build something bold.
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