Halden Coffee
Open late. Stay longer.
The challenge
Halden was full from seven to ten in the morning and nearly empty after four. The coffee was good and the space was warm, but nobody thought of it as a place to spend an evening.
The old look was a plain logo and a few phone photos. Nothing on the menu, the windows or Instagram said that the cafe stayed open late, so most people simply never knew.
A neighbourhood cafe wants people to stay in the evening, not just grab a morning coffee.
Turn the cafe into the slow part of the day. One line carries everything: Open late. Stay longer.
- Logo and colour system
- Reels for evening events
- Local Meta ads
- Booking landing page
People do not need another coffee at night. They need somewhere to sit that is not home, not work and not a loud bar.
The strategy
Mornings were already busy, so the job was to give people a reason to come back after six. We built the identity around warm evening light: a deep navy for the night, sand for the coffee, and one short line that could sit on a cup, a poster or an ad.
The launch would run in three parts. Reels show the cafe after dark, local Meta ads reach people within walking distance, and a simple booking page lets groups reserve a table for evening events.
The reel
A vertical reel made for Halden Coffee, built to work on mute: the hook lands in the first second, captions carry the message and the end loops back to the start.
Video and creator services
What success looks like.
The targets this plan is built around, and how we would track each one.
More evening visits
Track footfall after 6pm against the weeks before launch.
Event bookings
Groups booking tables for quiz nights and small live sets through the new page.
Local reach
Reels and ads seen by people who live or work within a short walk.
Let’s build something bold.
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