As expert full-service digital marketing agency, Bison Creations has a 6-step strategy for executing the digital marketing campaigns.
Our digital marketing consultant establishes a workable framework for in-depth understanding of the KPIs. These include:
Our digital marketing consultant will ask questions such as:
In this step, our Research and Development department extracts the necessary data for planning and establishing a workable framework. The Research and Development department works on the following map.
We need to empower your digital platforms with effective foundation. We build this foundation by planning content and media for:
From this step, we initiate the process of driving and engaging your audiences on digital and social platforms using different methods, such as email, paid traffic, content and search engine optimization, online public relation, social media public opinion, etc.
Apart from search engine optimization, we use critical analysis and reporting as well to maximize the results. We use different digital marketing platforms to achieve this goal, and these include conversion rate optimization, lead generation offer optimization, email optimization, reporting and metrics clarity, and ad performance optimization.
For businesses that want to establish online community, which is highly recommended, we include growth in the existing buyer’s persona. For businesses that want larger growth, we conduct research for new buyer’s persona as well.
We ensure seamless client onboarding process.
At Bison Creations, we have an inhouse reporting tool. Once the research process is initiated, we give 100% and 24/7 access to our clients to access the updates and reports of the project. These reports also include generation of growth analytics graph that ensures that metrics do not gloss over the real numbers.
Apart from daily updates from our inhouse reporting tool, we also schedule weekly meetings with our clients. If the client requests any meeting in between, we make sure to come prepared.
As a rule of thumb, the budget for digital marketing campaign should be at least 5% of your sales revenue. However, it depends on your audience and project requirements also. We offer free dedicated accountant and sales personnel for our clients to help finalize the digital marketing budget. We have 3 types of project plans to choose as per your need. We also customize the project plan as per your need.
We work on almost all popular social media platforms. These include FaceBook, Pinterest, Twitter, Instagram, and LinkedIn.
Each social media platform has its own algorithm that makes marketing complicated. Since the user base is large, managing social media platforms and marketing within the defined limits by respect social media headquarters is difficult. As a social media marketing agency, we have expertise in managing social media accounts. We have seen the algorithms evolving and we can predict what works and what could fail.
Certified by various platforms, including Google and Hubspot, we have a super capable inhouse team for content marketing. Our content marketing deliverables include blog content with 100% ownership, white papers, photo edits, infographic, webpages, executive interviews, video edits, video scripts, landing pages, sales pages, etc.
Yes. It is included as a part of our content marketing plan. From creating effective content to placing it right on the search engines, backlink profiling, competitor analysis, and directory submissions, we do it all.
We make sure that our content delivers and converts. We use Google Optimize and Crazy Egg to analyze conversion rate optimization.
Our fee payment method is divided on 3 installments. The first installment includes payment of 50% upfront, which is half refundable. This has to be paid before starting the research and development process. The second installment is paid upon the completion of half of the project. The second installment is 30% of the total payment. The final payment is 20%, which is made after we have handed over the project.
We have different payment methods including bank transfer, via cheque, and credit card. The credit card payments can be done for invoices less than $1000.
The cancellation request depends on how far the project has come. If the research and development process has not been started, we refund full 100% of the first installment. However, if the research process has started and you can already see the reports being generated, then contact your assigned strategist via email to devise a plan for you.
Should you have any more questions, please get in touch with us and we will be happy to answer!